Raleigh, NC

Events and Experiential

Event & Experiential Marketing Leader — B2B · Partner · Field

Event marketing leader with ~8 years designing and producing events that drive attendee engagement, sponsor value, and pipeline. Runs strategy end-to-end — concept, promotion, partner activation, and on-site execution — and pairs creative experience design with the analytics to prove impact.

Other lanes: Marketing Leader · Creative Brand Content

Experience

1. Event Marketing Manager

   TSIA Feb 2023 – Dec 2024
   • Designed and executed comprehensive event marketing strategies that grew attendee engagement.
   • Managed cross-channel event promotion for efficiency and measurable performance.
   • Improved conversion rates and reduced acquisition costs through continuous campaign optimization.

2. Partner Marketing Manager

   TSIA Dec 2024 – Jun 2025
   • Led partner and sponsor marketing that elevated event engagement and sponsor visibility.
   • Built partner enablement tools that aligned co-promotion around events.
   • Optimized communications to boost pre-event registration and engagement.

3. Partner Marketing Manager

   Teleperformance 2025 – Present
   • Lead partner marketing and joint event programs that drive engagement and pipeline.
   • Develop multi-channel campaigns spanning events, partner activation, and demand.

4. Marketing Programs Manager

   CivicPlus Feb 2022 – Feb 2023
   • Organized social and event campaigns that maximized outreach and brand resonance.
   • Managed event and campaign budgets to financial goals.
   • Grew visibility and acquisition through SEO and partner collaboration.

5. Senior Marketing Associate

   NC League of Municipalities Feb 2017 – Feb 2022
   • Directed event coordination and marketing programs that generated leads.
   • Led content and branding with strong visual consistency across events.
   • Supported an organization-wide rebrand that raised event and company visibility.

Core skills

• Events

  Event Strategy · Experiential Marketing · Field/Conference Events · On-site Production · Sponsor & Partner Activation

• Marketing

  Multi-channel Promotion · Demand Generation · Content & Social · Registration/Attendance Growth

• Operations

  Budget Management · Vendor Coordination · Cross-functional Leadership · Marketing Analytics

← All lanes

Get in touch

Interested in the Events and Experiential angle? ashlytyson@gmail.com or the contact form on the homepage.