Resume
Marketing Leader — Demand Generation · Partner Marketing · Events
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packages/resume's build step drops a file at apps/portfolio/public/resume/latest.pdf. In the meantime, here's a
summary generated from the same underlying data:
Summary
Senior marketing manager with ~8 years building and leading multi-channel programs that turn campaigns into pipeline and events into revenue. Deep experience across partner/channel marketing, demand generation, content, and large-scale events. Known for connecting strategy to measurable growth and for leading cross-functional teams to operational excellence.
Core skills
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Growth
Demand Generation · Partner/Channel Marketing · Pipeline Acceleration · Marketing Analytics · SEO
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Programs
Multi-channel Campaigns · Event Marketing · Content Strategy · Budget Management
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Leadership
Cross-functional Leadership · Strategic Planning · Partner Enablement · Stakeholder Alignment
Experience
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Partner Marketing Manager
Teleperformance 2025 – Present- Lead marketing across partner portfolios, driving joint planning and measurable growth.
- Build multi-channel campaigns focused on partner engagement and pipeline acceleration.
- Influence revenue through strategic collaboration and integrated demand programs.
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Partner Marketing Manager
TSIA Dec 2024 – Jun 2025- Spearheaded partner marketing campaigns that elevated engagement and sponsor visibility.
- Developed scalable partner enablement tools that improved promotional alignment.
- Optimized communication strategy to lift pre-event engagement.
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Event Marketing Manager
TSIA Feb 2023 – Dec 2024- Owned end-to-end event marketing strategy that grew attendee engagement.
- Managed cross-channel promotion for efficiency and performance.
- Improved conversion rates and reduced acquisition costs through continuous optimization.
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Marketing Programs Manager
CivicPlus Feb 2022 – Feb 2023- Ran integrated social and event campaigns to maximize reach and brand resonance.
- Managed campaign budgets against clear financial goals.
- Strengthened SEO and partner collaboration to grow visibility and customer acquisition.
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Senior Marketing Associate
NC League of Municipalities Feb 2017 – Feb 2022- Drove content marketing with strong visual and brand consistency.
- Directed event coordination and marketing programs for lead generation.
- Supported an organization-wide rebrand that lifted company visibility.
Education
B.A. Journalism — Public Relations & Advertising · University of North Carolina at Chapel Hill · 2016
Get in touch if you'd like the full formatted resume in the meantime -- ashlytyson@gmail.com.